Global customers still prefer the magic of in-store

While digital sales may be on the rise, globally retailers are still able to draw in consumers.

Mood Media, the global leader in elevating customer experiences, just launched its new global study, “The State of Brick & Mortar: 2017,” which reveals consumer insights around the importance of in-store Customer Experience as well as in-store shopping behaviours.

This unprecedented quantitative study is based on a survey of more than 11,000 consumers in nine countries across the globe, including Australia, China, France, Germany, the Netherlands, Russia, Spain, the United Kingdom and the United States.

It aims to better understand what influences consumers’ decisions to choose brick and mortar over online shopping, what they most enjoy and don’t about the in-store experience and what most motivates them in the physical store.

Read more on ITProPortal.