:RESEARCH & REPORTS

DISCOVER MOOD MEDIA’S STUDIES

QUANTIFYING THE IMPACT OF SENSORY MARKETING

 

We sought to quantify the impact that in-store sensory marketing can impact consumer behaviour and shopping habits.

 

CUSTOMER EXPERIENCE: TRENDS IN HOTELS & RESTAURANTS

The customer experience is constantly evolving and with the use of global experts Mood has identified four trends to help understand the uphevals of hotels and restaurants​

 

THE IMPACT OF SENSORY MARKETING

 

Discovering which sensory elements have the greatest influence on consumer attitudes and behaviours.

 

MUSIC WHERE WE DON’T EXPECT IT

 

Far from stereotypes, music can help guarantee confidential conversations within more traditionally “serious” sectors!

THE STATE OF BRICK AND MORTAR 2017

 

What do consumers around the world consider a great customer experience?

THE EVOLUTION OF THE IN-STORE CUSTOMER EXPERIENCE

The key learning? When you change the mood, you change the outcome.

QUANTIFYING THE IMPACT OF SENSORY MARKETING​ 

Behavioral study conducted by Walnut Unlimited for Mood Media and global sports retailer INTERSPORT confirms that sensory marketing has a positive emotional, cognitive and behavioral impact on shoppers.

CUSTOMER EXPERIENCE: TRENDS IN HOTELS & RESTAURANTS 

Mood Media has identified four key trends that will transform the physical moments between brands and their customers; these four trends help to better understand the upheavals for both hotels and restaurants.

THE IMPACT OF SENSORY MARKETING

Mood Media’s global study on the impact of sensory marketing, with insights gained from surveying over 10,000 consumers around the world. 

MUSIC WHERE WE DON’T EXPECT IT

Mood Media piloted a study about the power of music in businesses, evaluating the impact on site music has on Customer Experience across a variety of brick-and-mortar locations, including sectors deemed more serious, such as banking.

THE STATE OF BRICK & MORTAR

Mood Media recently conducted a quantitative study with over 11,000 consumers in 9 countries around the globe to better understand the evolution of in-store Customer Experience.

THE EVOLUTION OF THE IN-STORE CUSTOMER EXPERIENCE 

Split in eight historical periods over three centuries, this unprecedented study identifies and observes different aspects of the customer experience in each era and ultimately anticipates what the store of the future will look like.

SHOPPING WITH EMOTION

From 17 in-depth interviews with senior retail executives and a bespoke survey of 2,000 consumers, Mood and Retail Week explore the impact of sensory marketing on the in-store customer experience.