Sound of Muzak

Background music that reflects a brand’s values evokes a wide range of positive emotions among customers, and increases overall satisfaction not to mention sales, finds Retail Focus.

Playing background music that is a good fit for the brand can increase customer well-being and hike sales, according to a new study by HUI Research and Spotify-backed company, Soundtrack Your Brand. By analysing a pool of nearly two million unique transactions at 16 restaurants of a major chain over a five-month period, the researchers found that playing a carefully selected mix of music increased sales by more than nine per cent, compared with playing random popular songs.

Read more on Retail Focus.